Master Video Resizing in Premiere Pro: Top Methods for Perfecting Your Footage

Video editing is an art that takes raw footage and molds it into polished, shareable content that resonates with audiences. Among the multitude of tasks involved in post-production, resizing a video stands out as a particularly important step. Whether the goal is to correct the aspect ratio, adapt the content for specific platforms, or enhance the visual style of the video, resizing is key to achieving the desired outcome. Adobe Premiere Pro, a leading software in the industry, provides multiple ways to resize videos effectively, allowing editors to choose the best method suited to their creative vision.

Why Aspect Ratio Adjustment is Crucial

One of the primary reasons editors resize videos in Premiere Pro is to adjust the aspect ratio. Aspect ratio refers to the relationship between the width and height of a video frame, which can vary depending on the device, platform, or viewing experience. In today’s diverse digital world, the aspect ratio has become essential to ensure videos look correct on different screens. For instance, traditional widescreen formats typically use a 16:9 ratio, older television displays might use a 4:3 ratio, while newer platforms like Instagram or TikTok have embraced vertical 9:16 formats.

When preparing content for social media, websites, or broadcast television, resizing a video to the correct aspect ratio is vital. Without this adjustment, the video could end up stretched, compressed, or cropped in a way that distorts the image, compromising the viewer's experience. A distorted or poorly formatted video can be distracting and give off a sense of unprofessionalism. By ensuring that the aspect ratio aligns with the platform's standards, editors guarantee that the video looks its best and that the audience receives the intended message without unnecessary distractions.

Moreover, resizing to an appropriate aspect ratio ensures that the important elements of the video remain front and center. Editors can avoid awkward cuts or compositions that might distract from the subject matter, keeping the viewer engaged and focused on the content. Adjusting the aspect ratio is more than just a technical necessity; it’s also a creative choice that enhances how the content is perceived.

Ensuring Project Compatibility and Seamless Integration

Another compelling reason to resize video clips in Premiere Pro is to ensure compatibility across different project settings. Video editing projects typically involve a range of footage with varying resolutions. When working on a project, you may have footage with different resolutions, frame sizes, or quality levels. If you are working with a high-resolution project, such as a 4K sequence, but have a clip recorded in 1080p, resizing the video ensures it fits seamlessly within the project. Without resizing, the video might appear either too large or too small, disrupting the flow of the editing process and potentially degrading the visual quality.

In such cases, resizing the video to match the project’s resolution prevents visual inconsistencies and allows the editor to maintain a professional standard. It can also eliminate issues such as black bars appearing at the edges of the frame or pixelation when zooming into lower-resolution clips. Premiere Pro’s flexibility allows for easy resizing to fit these different needs without causing problems during playback or export.

Resizing is also crucial when working with mixed media in a project. For example, a documentary may include both high-definition shots from professional cameras and clips shot with smartphones or consumer-grade cameras. By resizing the footage, you can ensure that all video clips align seamlessly, maintaining a consistent visual quality throughout the timeline. This helps maintain the story's flow and ensures that viewers remain immersed in the content without being distracted by sudden changes in video quality.

Creative Effects and Visual Composition through Resizing

Beyond technical adjustments, resizing videos can be a powerful tool for enhancing creative effects and improving the overall composition of a project. Video editors often use resizing to create dynamic effects, such as zooms or pans, which are essential for adding movement and energy to a scene. These effects help to guide the viewer’s attention, emphasizing specific details within the frame, and can dramatically improve the storytelling experience.

For example, resizing a clip allows editors to zoom in on a subject to create a close-up shot, intensifying the emotional impact of a particular moment. Conversely, shrinking the video or repositioning it can help to capture a wider scene, offering more context and emphasizing the surrounding environment. By creatively resizing clips, editors can craft compelling visual moments that keep the audience engaged.

Moreover, resizing plays a significant role in the composition of a video. Composition refers to the arrangement of elements within the frame, and it’s one of the fundamental principles of visual storytelling. Whether it’s ensuring the subject is centered in the frame or adjusting the positioning of the background to create a specific mood, resizing can help editors refine the composition and reinforce the desired message.

With Premiere Pro’s tools, resizing allows editors to adjust the framing of a scene, crop out unnecessary distractions, or shift the focus toward more important elements. This ensures that the viewer’s attention is directed precisely where the editor wants it. Whether you’re trying to convey a sense of isolation by placing a character off-center or creating a more balanced, harmonious shot, resizing can help achieve the desired effect.

Optimizing Performance Without Sacrificing Quality

Another reason resizing is so important in Premiere Pro is its impact on performance. High-definition video files, such as 4K or even 8K footage, require significant computing power to edit smoothly. On systems with limited resources, working with large video files can cause slow playback, lag, or even crashes. By resizing these high-resolution clips to a smaller, more manageable resolution, editors can ensure smoother editing performance without sacrificing too much image quality.

This is especially helpful when editing on systems with lower processing power, such as laptops or older computers. Reducing the resolution allows for faster rendering times, quicker playback during the editing process, and less strain on system resources. Premiere Pro offers several ways to resize videos, making it easier for editors to adjust their workflow based on their system’s capabilities.

Resizing can also help streamline the post-production process. For instance, if an editor is working with multiple video clips from different sources, resizing each clip to match the project’s resolution can reduce the need for time-consuming corrections later on. With a more consistent resolution across the board, the entire workflow becomes more efficient, allowing editors to focus more on creative tasks rather than technical adjustments.

However, resizing should always be done carefully. Over-resizing or reducing the resolution too much can result in a noticeable loss of detail and sharpness. Finding the balance between performance and quality is crucial. Thankfully, Premiere Pro’s high-quality resizing algorithms can minimize the loss of image fidelity, ensuring that the final product looks crisp and professional while maintaining smooth editing performance.

Understanding the Different Methods for Resizing Video Clips in Adobe Premiere Pro

When working with video editing, the ability to resize video clips is crucial for ensuring that your project looks polished and professional. Adobe Premiere Pro offers several methods to resize clips, each with its unique benefits depending on the specific needs of your project. Among the most popular options are "Set to Frame Size" and "Scale to Frame Size," but there are also more advanced techniques that provide greater flexibility, such as the "Motion" controls in the Effects Control panel. These methods are designed to help you achieve a seamless fit for your clips in your sequence without sacrificing quality.

Understanding the nuances between these resizing options is key to maintaining the visual integrity of your footage. "Set to Frame Size" adjusts the clip's scale while preserving its original resolution, making it ideal when you anticipate zooming or panning later. In contrast, "Scale to Frame Size" resamples the image to match the sequence settings, which can reduce file size but may lead to a slight loss of detail. Each method has its own role depending on whether your priority is performance optimization or visual precision.

For those seeking finer control, using the Motion controls in the Effects Control panel allows you to adjust the position, scale, and rotation of clips manually. This is particularly helpful when working with mixed media formats or when you need to create layered visual effects. It also offers the ability to animate these properties with keyframes, adding dynamic movement that can elevate a scene’s impact.

In more complex timelines, resizing becomes about more than just fitting a clip into the frame. It involves adapting content to different aspect ratios, managing consistency across varying source resolutions, and sometimes even designing creative transitions or split-screen effects. As content increasingly needs to be repurposed for different platforms from widescreen to vertical formats, having a firm grasp of these resizing techniques becomes indispensable. Mastery of these tools not only improves efficiency but also opens up new creative possibilities that can make your edits stand out.

The Power of 'Set to Frame Size' for High-Quality Resizing

One of the most recommended and widely used methods for resizing video clips in Premiere Pro is the “Set to Frame Size” option. This method is favored by professional editors for its ability to resize a clip to fit the sequence frame without affecting its original resolution. For example, if you have a high-resolution 5K video clip and you are working within a 4K sequence, selecting “Set to Frame Size” will automatically scale the video clip to match the sequence settings, without altering its original resolution. This technique preserves the quality of the footage, making it particularly beneficial for projects where maintaining the integrity of the original resolution is crucial.

The key advantage of using the "Set to Frame Size" option is that it avoids any potential degradation in video quality. When working with high-definition footage, such as 4K or 5K, this method ensures that your final output remains sharp and detailed. Unlike other resizing methods, “Set to Frame Size” doesn't compress or lower the resolution of the video, which means that the image quality remains crisp and clear. This is particularly useful in high-end editing projects, where visual precision is important, such as in commercials, music videos, or cinematic productions.

To apply the "Set to Frame Size" feature, simply right-click on the video clip in your timeline and select the “Set to Frame Size” option. Premiere Pro will automatically adjust the clip to fit the sequence settings, whether you're working with a 1080p, 4K, or even higher resolution timeline. This ensures that your project maintains a consistent visual quality, making it easier to work with clips of varying resolutions. In addition, this method provides a smoother workflow, as it reduces the need for manual adjustments, allowing editors to focus on the creative aspects of the project.

Why 'Scale to Frame Size' Might Be a Quicker, But Less Optimal Method

While the "Set to Frame Size" option is the preferred choice for maintaining high video quality, the "Scale to Frame Size" method is a faster and simpler way to resize clips. However, this method is not always recommended for high-quality video projects because it involves rescaling the clip, which can result in a loss of quality. When you apply the “Scale to Frame Size” option, Premiere Pro resizes the clip by adjusting its resolution to match the sequence frame size. In doing so, it reduces the clip’s original resolution to fit within the sequence settings.

For example, if you’re working with a 5K video and apply "Scale to Frame Size" within a 4K sequence, Premiere Pro will scale down the clip to 4K resolution. While this might not be immediately noticeable when dealing with high-resolution footage, the impact becomes more significant when working with lower-resolution videos, such as 1080p or 720p. When scaling down to a smaller resolution, such as 480p or even 360p, the image quality can suffer, and the result might appear blurry or pixelated. This makes “Scale to Frame Size” less ideal for projects where video quality is a priority.

The reason why the "Scale to Frame Size" method works more quickly is that it directly resamples the video clip, meaning Premiere Pro automatically adjusts the clip’s resolution to fit the sequence frame. This is a useful option for editors who are working with a large volume of footage and need to quickly resize clips without worrying about maintaining the highest possible quality. While it may be suitable for less demanding projects or for rough cuts, "Scale to Frame Size" should be avoided when working with high-definition or ultra-high-definition content that demands the utmost quality.

Achieving Fine Control with the 'Motion' Controls for Resizing

For those seeking more precise control over video clip resizing, Adobe Premiere Pro provides the "Motion" controls in the Effects Control panel. These controls give editors the ability to scale and position the clip in a highly customizable way, allowing for detailed adjustments that go beyond simply fitting a clip to the frame. Using the "Motion" effect, you can tweak both the "Scale" and "Position" of your clip, making it easier to reframe the shot, zoom in on specific parts of the video, or reposition it within the frame.

One of the most powerful features of the "Motion" control is the ability to adjust the "Scale" and "Position" independently. By unchecking the “Uniform Scale” option, you can scale the width and height of the clip separately, giving you even greater flexibility. This method is particularly useful when you want to zoom in on a particular section of your clip, or when you need to reposition the clip to emphasize certain visual elements, such as the subject of the video. Whether you are working on a documentary, a product commercial, or a music video, this level of control can be essential for creating the perfect composition and ensuring that important details are highlighted effectively.

Another advantage of using the "Motion" controls is the ability to animate the position and scale over time. By keyframing these properties, you can create dynamic zooms, panning effects, and repositioning movements that can add an extra layer of creativity to your project. This is a valuable tool for editors working on more complex edits or when trying to achieve specific visual effects. Whether you need to add subtle zooms or dramatic shifts in framing, the "Motion" controls offer endless possibilities for enhancing the visual impact of your video.

Streamlining the Resizing Process with Default Media Scaling Settings

For editors working with multiple clips in a project, Premiere Pro also offers an option to set a default media scaling method that automatically resizes clips upon import. By navigating to the "Edit" menu, selecting "Preferences," and then choosing the "Media" option, you can set the "Default Media Scaling" to “Set to Frame Size.” This ensures that every video clip you import into your project will automatically conform to the sequence settings without requiring manual intervention.

This feature is especially useful for large-scale projects where you are working with many clips of different resolutions. It eliminates the need for repeatedly right-clicking and applying the “Set to Frame Size” option to each individual clip. Instead, Premiere Pro will automatically resize each clip to fit the sequence frame, saving you time and effort. This can be a huge time-saver, particularly when working with long-form videos or large footage libraries. By setting up your preferences in advance, you can streamline your editing process and focus on the creative aspects of your project.

Resizing Video in Premiere Pro: Advanced Techniques and Plugins

Resizing video in Adobe Premiere Pro is a fundamental skill for any video editor, whether you're preparing content for social media, YouTube, or high-end productions. While the built-in tools in Premiere Pro provide a solid foundation for resizing, more advanced editors often turn to third-party plugins to elevate their workflow. These plugins unlock additional capabilities and offer a more refined approach to video scaling, ensuring high-quality outputs without sacrificing the sharpness or detail of the footage. Among the most useful tools available to enhance resizing workflows is the UpRez effect, which allows users to seamlessly upscale lower-resolution clips while maintaining high quality.

Premiere Pro’s native resizing tools are effective for most purposes, but they may not always meet the needs of professional projects that require fine-tuned control over image quality. With tools like UpRez, users can achieve superior upscaling, which is particularly helpful when working with footage that needs to be blown up to a larger resolution, such as 4K or beyond. The power of UpRez lies in its sophisticated algorithms, which apply precise scaling techniques to preserve image integrity and minimize unwanted artifacts. This makes it an ideal choice for projects where every pixel matters, and the quality of the video cannot be compromised.

For basic tasks such as resizing a video for online platforms with standard resolutions like 1080p or lower, Premiere Pro’s built-in resizing features such as "Set to Frame Size" or "Motion" will likely suffice. These tools are user-friendly and perfect for quick edits without the need for extra plugins. However, when you're working on high-end video projects that require the best possible quality, relying on advanced plugins like UpRez can make a noticeable difference in how the final product looks. These advanced tools not only improve video resolution but also provide more customization options to ensure the video meets the specific demands of professional environments.

Leveraging UpRez for Superior Resizing Results

When using the UpRez effect to upscale footage in Premiere Pro, the process is relatively straightforward but requires some attention to detail. First, you'll need to import your video clip into Premiere Pro and place it on the timeline. Afterward, you create a black video slug, which acts as a placeholder for the resized clip. This step is important for ensuring that the clip fits within the final output frame. Once the black slug is in place, you apply the UpRez effect to the clip, initiating the upscaling process.

The UpRez effect is intuitive, and the real magic happens within the Effects Control panel, where you can adjust key parameters to optimize the quality of the scaled footage. Scaling, resolution, and sharpness are just a few of the settings you can tweak to get the desired outcome. UpRez uses advanced algorithms to enhance the resolution of your video, so even if the original footage is low in quality, the result will be crisp and clear, ready for large displays or high-resolution platforms.

What sets UpRez apart from Premiere Pro’s native resizing tools is the ability to minimize artifacts, such as pixelation or blurring, which are common when scaling footage with standard methods. With UpRez, the upscaled video retains much of its original detail, making it suitable for high-end productions like feature films, commercials, or content meant for streaming services that require precise resolution. In addition, UpRez makes it easier to handle clips shot at a lower resolution without compromising their visual appeal, giving editors the flexibility to work with a wide range of footage without worrying about degradation in quality.

Choosing Between Built-in Resizing and Third-Party Plugins

While UpRez and similar plugins offer remarkable benefits for upscaling video, it’s important to recognize that not every project demands such advanced tools. For most casual or medium-level editing projects, Premiere Pro’s built-in resizing options are more than adequate. The "Set to Frame Size" feature allows you to automatically resize footage to match the sequence settings, eliminating the need for manual adjustments. The "Motion" option gives you further control over positioning, scale, and rotation, which can be useful when working with multi-layered edits or adjusting clips within a specific frame.

For projects with standard resolution needs, such as YouTube videos, social media content, or even smaller-scale commercial projects, using these native features can save time and streamline the editing process. These tools are designed to be fast and efficient, providing editors with a reliable solution for most resizing needs. They are also less resource-intensive, meaning you won’t need to worry about the additional load that comes with running third-party plugins, especially on larger projects.

On the other hand, when your project requires high-quality scaling, perhaps because the final output will be displayed on large screens or needs to meet industry standards for resolution, it's worth investing in advanced tools like UpRez. The ability to upscale from lower resolutions to high resolutions, such as 4K or even 8K, without compromising the video’s quality is invaluable for premium projects. For example, if you are editing archival footage or old content that was shot in standard definition but needs to be released in high definition, using a plugin like UpRez can make the footage look much sharper and more professional.

The key to success in video resizing is knowing when to rely on Premiere Pro’s built-in tools and when to turn to third-party plugins. Each method serves a purpose depending on the scale and requirements of the project. If you’re working on a tight deadline or a project with less emphasis on perfect visual quality, the native resizing tools in Premiere Pro will likely meet your needs. However, when image quality is paramount especially for large-scale productions or content destined for high-end platforms investing in plugins that offer more control over upscaling will help you achieve the best results.

By understanding the strengths of each method, editors can select the appropriate tool for their specific needs and workflow. Whether you are resizing a simple clip for online use or creating content that will be viewed on massive screens in theaters or broadcast television, Premiere Pro offers a range of solutions to fit any project’s demands. The choice ultimately comes down to the level of quality you want to achieve and the time you’re willing to invest in the process.

The Importance of Resizing in Video Editing

Resizing is an essential skill in the realm of video editing, particularly when working with Premiere Pro, one of the industry’s most powerful editing software. Whether you’re working with footage for YouTube, social media, or a professional commercial, resizing is a necessary tool that ensures your videos fit their intended platform perfectly. Premiere Pro offers several ways to handle resizing, each with its own set of advantages and unique uses. As an editor, learning how to leverage these tools will not only save you time but will also give you more creative control over your project.

The first thing to consider when resizing footage is why it’s necessary in the first place. Different platforms and formats require different aspect ratios. For example, a video intended for YouTube may need a 16:9 aspect ratio, while a video for Instagram Stories requires a 9:16 ratio. Resizing allows you to tailor your footage to each platform without losing visual integrity. Whether you’re correcting aspect ratios, ensuring compatibility across devices, or aiming to create dynamic effects, resizing is fundamental to achieving your project’s goals.

Furthermore, resizing enables you to work with mixed resolution footage. In today’s world of high-definition cameras and mobile phones, it’s not uncommon to have a mix of 4K, HD, and even lower-resolution footage in the same project. Resizing tools in Premiere Pro ensure that all your footage aligns with the project’s resolution standards, allowing for seamless integration and a professional final product. Understanding how to resize properly helps to avoid pixelation, stretching, and distortion, ultimately improving the overall quality of your project.

Methods for Resizing Video in Premiere Pro

Premiere Pro offers two primary methods for resizing your clips: using the "Set to Frame Size" function and the "Motion" controls. Each method has its specific uses, and understanding when to apply each one is crucial for maintaining the visual integrity of your footage.

The "Set to Frame Size" feature is incredibly useful for maintaining the quality of your footage when resizing. Unlike the "Scale to Frame Size" option, which can sometimes degrade the resolution of your clip, "Set to Frame Size" adjusts the clip without altering its original resolution. This method allows you to scale your video to fit the sequence’s dimensions without compromising the quality of the footage, which is particularly important when you’re dealing with high-resolution video that needs to be adapted to different output sizes. By using this option, your footage will fit seamlessly within the project without any loss of detail.

On the other hand, the "Motion" controls within Premiere Pro offer much more flexibility when resizing and repositioning your video. The "Motion" controls give you the ability to not only resize the footage but also to reposition it within the frame, rotate, or adjust the scale dynamically throughout the clip. This level of control is particularly useful when creating more intricate animations or effects that require precision, such as panning or zooming in on specific details. You can adjust the scale at different points in the timeline, allowing you to create smooth transitions between different sizes as the video progresses. With this method, you have complete control over the position and scale of your footage, which can be critical for projects that require a more creative or dynamic approach to video editing.

Advanced Resizing Techniques and Tools

For more complex projects, especially those that involve high-end video production, resizing can go beyond the basic functions offered by Premiere Pro. When dealing with mixed-resolution footage or footage shot at very high resolutions, the process of resizing can be more demanding. This is where advanced third-party plugins and tools can significantly improve your workflow.

One such plugin is designed to optimize video resolution automatically, enhancing the quality of resized clips. This tool helps to ensure that when you resize footage, the quality is not compromised, even if you’re working with low-resolution footage or footage shot with less-than-ideal settings. These advanced plugins employ algorithms that intelligently adjust pixel density and interpolation, which can give your resized clips a professional finish without the need for manual retouching or extensive work in other software. For example, it can enhance the sharpness and clarity of resized clips, ensuring they look just as crisp and vibrant as the original footage, even after scaling.

While these tools are highly beneficial, it’s important to note that not every project requires the use of third-party plugins. The decision to use these tools should depend on the scope of your project and the quality standards you're working with. For instance, if you’re working on a large-scale production that involves multiple types of footage, or if your project will be displayed on high-definition screens, investing in plugins can elevate the visual quality of your final output. However, for smaller projects or personal use, the native resizing tools in Premiere Pro will often suffice.

In addition to plugins, understanding the relationship between resolution and aspect ratio is vital when working with video resizing. Many editors overlook how resizing affects not only the dimensions of the video but also the overall quality and appearance on different devices. For example, resizing footage to fit a widescreen format may cause unwanted stretching if the aspect ratio is not properly adjusted beforehand. Properly managing aspect ratios can save time in post-production and avoid the need for extra adjustments later on.

Additionally, resizing doesn’t just apply to videos but can also be crucial when working with images and graphics in Premiere Pro. When incorporating logos, lower thirds, or other visual elements into your project, resizing these elements properly ensures they don’t become pixelated or distorted, especially when displayed on larger screens or different resolutions. This attention to detail ensures that all components of your project remain sharp, clean, and professional.

Resizing for Different Platforms and Projects

Different projects and platforms require different approaches to resizing, and understanding these nuances can significantly impact the final output. When resizing video for social media platforms, for example, the aspect ratio is one of the most critical factors to consider. Instagram, for instance, often requires a square format (1:1) or a vertical format (9:16) for Stories, while YouTube typically uses a 16:9 aspect ratio. In addition, each platform has its own set of requirements for resolution, bitrate, and file size.

For filmmakers, resizing is often used to maintain the cinematic quality of their footage, even when adapting it for different display formats. Resizing for various aspect ratios, such as 2.35:1 for wide-screen formats or 4:3 for older television broadcasts, helps editors to maintain the original feel of the film while ensuring it fits the screen properly. This level of flexibility is important for those working with multiple formats and outputs.

Moreover, when resizing videos for professional use, such as in presentations or corporate videos, maintaining consistent visual quality across different screen sizes and formats is essential. Ensuring that your footage looks crisp on both small laptop screens and large conference displays requires a careful balance of resolution and scaling techniques. In such cases, resizing tools in Premiere Pro allow for precise adjustments that ensure your content is visually appealing regardless of the display medium.

Resizing is a critical skill in video editing, and Premiere Pro offers a range of powerful tools to help you achieve the perfect size and aspect ratio for your footage. Whether you are adjusting your clips for social media, creating professional-grade videos for high-end projects, or simply ensuring compatibility across devices, resizing tools play a crucial role in the overall video editing process. By mastering the various resizing methods and techniques available in Premiere Pro, you can ensure that your videos look their best, no matter where they are shown. The right resizing approach can make all the difference in achieving the visual quality you’re aiming for and ensuring your project reaches its full potential.

Conclusion

Resizing is far more than a technical step in video editing; it's a creative decision that shapes how viewers engage with your content. Whether you're working on a short film, a YouTube video, or promotional content for social media, understanding how to properly resize footage in Adobe Premiere Pro is key to maintaining visual integrity and delivering professional results across multiple platforms.

This article has explored several core resizing methods within Premiere Pro, including set to frame size, scale to frame size, and motion controls. Each of these techniques offers unique advantages based on your specific editing goals. While set to frame size helps retain the original resolution and visual quality of high-definition clips, motion controls provide detailed adjustment capabilities for scaling, repositioning, and even animating clips within the frame. For advanced users or those working with legacy or lower-resolution footage, third-party plugins like UpRez offer enhanced control for upscaling while preserving fine image details.

Resizing also ensures seamless integration of mixed media in your project, reducing distracting visual inconsistencies that can break the viewer's immersion. Whether you’re editing footage from different cameras or adapting content for multiple screen formats like 16:9, 1:1, or 9:16, resizing helps deliver a cohesive visual experience that aligns with the viewing context and platform standards.

Moreover, thoughtful resizing contributes to efficient editing workflows, reducing the time spent correcting mismatched clips and preventing performance issues on lower-spec systems. It allows editors to focus on storytelling and creativity, rather than technical troubleshooting.

In the end, mastering the art of video resizing in Premiere Pro empowers you to create content that looks polished, professional, and purpose-built. It ensures that every project you deliver is not only visually consistent but also optimized for audience engagement  a vital skill in today’s competitive digital landscape.

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